You know how they say your college degree might be useless two years after you graduate? (No? Was that just me?) I made the brilliant decision to major in Music Business right about the time the music business was completely changing the way it worked. As a result I had to figure out what to do with my life- and fast.
I ended up joining the family biz and have spent my time since as the marketing manager for a retail company outside of Philadelphia. It was during my time at this company that marketing shifted in a big way from traditional marketing (TV, newspapers and yes, even phone books!) to focusing mainly online. I learned a ton about lead generation and how a great social presence can set a brand apart online.
While Nikki has more agency experience between the two of us, I have spent most of my career on the other side of things- as the client of the agencies. I’ve been the little person who had to fight to be heard. I’ve been the larger company who constantly had to field vendors who’ve wanted my time, energy and money. I’ve been in YOUR shoes (no really, I think I have those same exact heels/boots/not sneakers), and I’m excited that I get to create the kind of agency I always wished I could work with here at METHOD.
Oh yeah, in my “spare” time, I’ve co-founded (with Nikki!) and written for a few popular entertainment blogs which has been an amazing learning experience in online writing, online relationship cultivating & blog management. If you have three to four hours, I can tell you a lot of stories! But until then…