About the City of Sequim, WA
Sequim, Washington is a city on the Olympic Peninsula in Washington State. Sequim is located along the Dungeness River near the base of the Olympic Mountains, and it is considered the Lavender Capital of North America as it has the ideal unique climate for Lavender growth (Sequim lies in the rain shadow of the Olympic Mountains and receives less than 16 inches of rain per year on average!).
From a vibrant downtown scene featuring shopping, lavender products around every corner and great dining options, Sequim has a Farmer’s Market weekly in the high season, live music in the park throughout the summer and events all over the area, on its farms and by the Sequim Bay. Sequim is best known for the Lavender Weekend, a 3 day annual event held each July featuring all-things-Lavender. In 2017, Sequim was Named the Best Northwestern Small Town by USA Today!
Sequim, Washington was looking for a way to increase their visibility on social media. The town is known as a tourist destination, but the social media accounts did not reflect the numbers seen on other comparable tourist locales.
Sequim, WA was looking for a creative social media campaign from an agency with tourism marketing experience, to drive interest to their accounts, generate new followers and engagement from their current audience, as well as new imagery to use in their marketing materials.