About RockLove Jewelry

RockLove Jewelry celebrates lost art forms, eras of history, exotic destinations, and the belief that your jewelry’s back-story should be as interesting as your own.

After an old-world apprenticeship in Florence, Italy, designer/jeweler Allison Hourcade Cimino fused her love of history, fantasy, and sci-fi with her training as a silversmithing to develop RockLove’s exclusive sterling silver collections.

In addition to the ever changing RockLove line, Allison has had the honor to collaborate with many beloved franchises to create sophisticated, clever merchandise that allows men & women of all ages to celebrate their favorite fandom.

Every piece is handmade from start to finish in NYC by Allison and her team (including three German Shepherds who spend their day in the office, awaiting the UPS man and his treats) using the highest quality precious metals, genuine gemstones, antique relics, and fair trade organic materials.

Client Needs

RockLove Jewelry features designs within many different fandoms and has an large audience and customer base dedicated to the products because of designer Allison Hourcade Cimino’s authentic passion for the fandoms in which she designs.

Allison came to us knowing she needed to find a PR team that understood the multiple fandoms she designs within and how to integrate them together in a cohesive story for press, yet talk to each fandom in such a way that felt inclusive and built excitement around each piece she was designing.

Our Approach

We began by segmenting the fandoms in which RockLove Jewelry designs and crafted stories for PR outreach, targeting press and influencers within the fandoms and timing our pitches around a particular event (i.e. movie launch, TV season premiere, comic convention, etc.). With great success we were able to reach a targeted audience that was key for getting RockLove Jewelry in front of the right potential customer by combining PR outreach with social media campaigns specific to the individual fandoms.

As our relationship with RockLove Jewelry has matured, we have taken the connections we’ve built through targeted fandom pr campaigns and expanded them to feature general coverage on RockLove Jewelry and its designer Allison Hourcade Cimino. We continue to seek opportunities to highlight RockLove Jewelry as a unique company with exclusive licenses creating beautiful, hand-crafted pieces designed with the fandom knowledge and passion of Allison herself.

Download the RockLove Jewelry Press Kit

79
PR Pieces Written
18000
New Social Media Followers
45
Major Press Contacts Made
6
New Major Licenses

Our Solution

PR Outreach

With each new launch of RockLove Jewelry’s product lines, we go out to press contacts who have both covered RockLove Jewelry in the past, as well as new contacts we hope to introduce RockLove Jewelry to. In our two + years of working with RockLove, we’ve been able to get almost 50+ unique pieces of coverage in online and print media, as well as introduce RockLove to the tastemakers in geek fashion, fandom news and entertainment.

Social Media Advertising

Using our expertise with e-commerce ads and Social Media Advertising, we’ve worked with RockLove Jewelry on Facebook Ad Campaigns to identify the goals, whether direct sales or awareness, recommend budget, consult on creative and optimize ad campaigns so that the goal(s) are achieved at the lowest cost-per-result.

Event and On-set Coverage

As Allison Cimino is the face of RockLove Jewelry, we seek out opportunities for her to take part in panels and appearances at Cons and conferences sharing her expertise about jewelry design for fandoms and pop culture. We’re on hand with Allison during the events to provide social coverage and PR backup so she can focus on sharing her knowledge about her craft.

Social Media Consulting

While Allison handles most of her day-to-day social media in-house, we often consult on content ideas, provide creative to support current and upcoming press coverage and step in to handle social media coverage during events, live broadcasts or when RockLove Jewelry’s busy social media accounts can use an extra hand!

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