About Lauren Sabel

Lauren Sabel is the author of Vivian Divine is Dead and Lies I Live By (Katherine Tegen / Harper Collins) and lives in Boulder, Colorado. Her quirky personality and love for writing makes her perfect for the Young Adult novel crowd.

Client Needs

Lauren came to us to both discover and grow her online fan base and understand how digital marketing can help create her brand. We coached her on how the YA community communicates and supports each other online and how she could be part of that system with best practices and by jumping in!

Our Approach

To help harness the power of the YA community, we worked with Lauren to empower her to post about her love of writing and her books on social media. We also refreshed her website and online presence, created engaging social copy, contests and other content to grow her audience.

Our Solution

Online PR

We researched and reached out to influential sites and individuals (bloggers, social media influencers, etc.) with info and opportunities to share news and reviews about Lauren’s book.

Content Creation & Curation

We created imagery to tie into her author and book branding from quote and critic cards to contests and interactive online events to engage Lauren’s audience

Strategy and Best Practices

We created strategy and best practices for Lauren to use to help grow her online presence. Through meetings and coaching, we discussed how to best share personal and business news along with supporting her community.

Lauren Sabel, Vivian Divine is Dead

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