How’s Your Digital Marketing Strategy Stack Up? Take Our Self-Evaluation!

Are you a small business, content creator, or e-commerce related business? How’s your marketing plan looking? Here at Method Agency, we chat with lots of small businesses about their digital marketing efforts (or lack thereof) and we’ve come away with a list of questions you need to be asking about your business. Get comfy, pause your emails, and let’s take a real quick evaluation of your Digital Marketing!
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    1. Do you have an overall marketing plan or strategy in place? Are you using it?
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      Putting a plan in place gives your digital marketing strategy a focus and timeline. Even if it’s a loose framework for the coming year’s events and goals, a marketing plan is imperative for not only your organization but for any outside teams you hire.
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    2. Is your Marketing Plan diversified? Do you post to at least two social media profiles consistently?
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      Maybe you have an amazing Instagram that gets killer engagement, or have hundreds of thousands of followers on Twitter. But if the Facebook Data scandal and their consistent algorithm changes have taught us anything, is that you cannot rely on ONE social networking site as the only element of your marketing plan. Facebook does not a digital marketing strategy, make!
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    3. Are you sending regular emails to your email list? (Do you even have an email list?)
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      Your marketing plan should include things like growing your email subscriber list and sending regular emails. There’s no greater antidote to algorithm changes and market fluctuations like OWNING the channels in which you communicate with your customers.
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    4. Are you blogging regularly?
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      We’ve talked about why every company should be blogging, but any business should DEFINITELY be blogging. By publishing blogs on your website, you not only control the content (again, it’s about controlling as many outlets as you can) but you can become the go-to information source for YOUR industry. This also helps increase your SEO efforts. Start blogging, people!

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    5. Do You Have Video Content?
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      If you don’t have video content already created or a plan to get some asap, you’re missing everything. Video is where it’s at on every platform and can be used again and again either edited or re-shared later. Potential customers or clients want to be able to SEE what you’re about, your products, or your space. Show them what makes your destination special. Make video (and good photography while we’re at it) part of your marketing budget! We cannot state this enough, even our current clients would tell you we tell them this ALL the time!
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    6. Are You Utilizing Digital Advertising – especially social media advertising?
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      We talk A LOT about digital advertising on our blog here, and insist that most every new client ear mark part of their budget for social ads. So many of the social media sites have become pay to play, and that’s just something we have to accept and plan for.
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    7. Experiment!
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      Have you tried at least one new marketing technique in the last quarter? A new social network, or a new ad, perhaps? Have you invited a social media influencer to partner with you? Did you set up new segmented audiences in your email system?
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    8. RESEARCH!
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      Do you know WHO your audience is, off the top of your head, RIGHT NOW? Are they families, retirees, Millennials? What are their ages and genders, where are they located, how did they hear about your business? How did they find you and how can you maximize it? You gotta know who your audience is before you can target them with your digital marketing plan.
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    9. Is your Website (and social media) optimized for Mobile? – How old is your website? Is it easy to use, does it look modern, and most importantly, is it mobile friendly? Are your social profiles optimized for mobile use?
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      Here are some eye-opening statistics* for you:
  • In 2018, 52.2 percent of all website traffic worldwide was generated through mobile phones, up from 50.3
  • By 2019, mobile advertising is expected to represent 72% of all U.S. digital ad spending.
  • 80% of social media time is spent on a mobile device
  • Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead.
  • Average smartphone conversion rates are up 64% compared to the average desktop conversion rates.
  • 88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours.
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    Whew. Those statistics are HOT FIRE!! We love it and we want your website to be killer so that any person who is researching, or wanting to buy from you has any easy way to find out information about your business. Can you imagine being a customer who only uses a phone or tablet and not being able to access or properly view a website you need? They’re gonna move on to the next business instead of spending their money where you want it. Mobile optimization and a modern, user-friendly website is vital.

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So we’ve reached the end of the evaluation? How did you do… are you on track and optimizing all digital marketing avenues for your business? YAY!! Do you maybe need a little tune-up or a partner like Method? Contact us, we LOVE small business marketing!
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*Statistics via Impact and Statista

Nikki Pierce

Author Nikki Pierce

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