SNS is THE leader in nail dipping powders and salon products. In fact, their name is so synonymous with Dip Powder that most people refer to the general concept of nail dipping as “SNS”, no matter the brand that is used. They’re the “Kleenex” of the nail industry and used across thousands of salons in the US and worldwide.
SNS came to us in the Summer of 2021 with a new challenge: Help us expand into the consumer market. With a new website rollout, product line, and consumer launch strategy, we were tasked with taking these exciting new tactics and communicating them on social media, all while growing their consumer-base.
With an initial engagement increase of +1000% on Instagram (whoa!), a branding overhaul of their online accounts, and the creation of Reels, Stories, and TikToks, our work with SNS is just in the beginning stages, and we are excited to grow this brand.