#Twilight10 Campaign

Posted on Jan 15, 2013 |


#Twilight10 Campaign

The Project:

To help celebrate the 10th Anniversary of the release of Twilight and the brand new Life and Death, we created the hashtag #Twilight10 which was used across social channels including author Stephenie Meyer’s publisher Little Brown Books for Young Readers and the official Twilight profiles. Not only was it a way to share information and memories we also created a #Twilight10Art project that encouraged readers to share their Life and Death themed art online.

Snapshot of our work: