SURPRISE! On October 6th when fans opened their 10th Anniversary Edition of Twilight they received the shock of their life (and the best kept secret of our lives!) when they found that instead of just a Thank You to fans from author Stephenie Meyer, she had instead completely rewritten the Twilight story, gender swapping the main characters from Edward and Bella to Beau and Edythe calling it Life and Death. But how would we keep this secret under wraps for months yet spread the word about this new book?
We not only worked behind the scenes with out network of influencers and fans to ward off any leaks, we helped organize and cover bookstore signings across the country (with guest Jake Abel) and a panel at New York Comic Con! We also organized some special interviews with BookTuber XTineMay (and here) and the news site (and Twilight fans), Hypable.